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Free E-E-A-T Checker & Score Analyzer
Score any page for Experience, Expertise, Authoritativeness, and Trustworthiness — the signals Google's Quality Raters and LLMs use to decide whether to rank you or cite you. Get a per-factor score, specific fix list, and AI-era authority diagnosis. Free, no signup.
What is it?
What is an E-E-A-T checker?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the four signals Google's Search Quality Rater Guidelines use to judge whether content deserves to rank, especially for YMYL (Your Money or Your Life) topics. An E-E-A-T checker scores a URL across every factor: does the author have first-hand experience? Are they a named, qualified expert? Does the domain carry authoritative mentions and citations? Are trust signals present (HTTPS, policies, reviews, contact info)? Our checker adds an AI-era layer: the same four factors increasingly govern whether ChatGPT, Perplexity, and Google AI Overviews cite your content as a source. Low E-E-A-T = invisible to both Google and AI.
How to use the E-E-A-T checker
Paste any URL and the checker analyzes it across all four E-E-A-T factors in parallel: author bio presence + experience signals, expert credentials and subject-matter cues, domain authority and external citations, and trust signals (HTTPS, policies, reviews, transparent contact). You'll get a per-factor score (0–10), the specific weak signals dragging it down, and a prioritized fix list. Pair with our AI Citation Tracker to confirm whether improved E-E-A-T actually shows up as more LLM citations over the following weeks. Works on any public URL — yours or a competitor's. Free, unlimited, no signup.
What is it?
What is an E-E-A-T checker?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the four signals Google's Search Quality Rater Guidelines use to judge whether content deserves to rank, especially for YMYL (Your Money or Your Life) topics. An E-E-A-T checker scores a URL across every factor: does the author have first-hand experience? Are they a named, qualified expert? Does the domain carry authoritative mentions and citations? Are trust signals present (HTTPS, policies, reviews, contact info)? Our checker adds an AI-era layer: the same four factors increasingly govern whether ChatGPT, Perplexity, and Google AI Overviews cite your content as a source. Low E-E-A-T = invisible to both Google and AI.
How to use the E-E-A-T checker
Paste any URL and the checker analyzes it across all four E-E-A-T factors in parallel: author bio presence + experience signals, expert credentials and subject-matter cues, domain authority and external citations, and trust signals (HTTPS, policies, reviews, transparent contact). You'll get a per-factor score (0–10), the specific weak signals dragging it down, and a prioritized fix list. Pair with our AI Citation Tracker to confirm whether improved E-E-A-T actually shows up as more LLM citations over the following weeks. Works on any public URL — yours or a competitor's. Free, unlimited, no signup.
Results
What you can do with our free E-E-A-T checker
Score the four factors Google Quality Raters — and LLMs — use to decide who ranks and who gets cited.
Results
What you can do with our free E-E-A-T checker
Score the four factors Google Quality Raters — and LLMs — use to decide who ranks and who gets cited.
Score any URL against all four E-E-A-T factors
Get per-factor scores for Experience, Expertise, Authoritativeness, and Trustworthiness — the same signals Google's Quality Raters use — in one pass, on any URL.
Score any URL against all four E-E-A-T factors
Get per-factor scores for Experience, Expertise, Authoritativeness, and Trustworthiness — the same signals Google's Quality Raters use — in one pass, on any URL.
Prioritize YMYL content audits
Financial, medical, legal, and safety content requires the highest E-E-A-T bar. Audit your YMYL pages first — a weak score here causes the biggest ranking losses in Google core updates.
Prioritize YMYL content audits
Financial, medical, legal, and safety content requires the highest E-E-A-T bar. Audit your YMYL pages first — a weak score here causes the biggest ranking losses in Google core updates.
Benchmark against competitors
Paste a competitor URL alongside your own. See exactly where their E-E-A-T beats you (author credentials, citations, reviews) so you can close the specific gaps that determine ranking.
Benchmark against competitors
Paste a competitor URL alongside your own. See exactly where their E-E-A-T beats you (author credentials, citations, reviews) so you can close the specific gaps that determine ranking.
Fix AI citation rates
LLMs use the same four signals to decide whether to cite a source. If our AI Citation Tracker shows low mentions, weak E-E-A-T is often why — and this checker pinpoints exactly which factor.
Fix AI citation rates
LLMs use the same four signals to decide whether to cite a source. If our AI Citation Tracker shows low mentions, weak E-E-A-T is often why — and this checker pinpoints exactly which factor.
Diagnose Google core-update drops
Core updates primarily hit low-E-E-A-T pages. After a drop, run the affected pages through the checker to see which factor was penalized — and fix exactly that.
Diagnose Google core-update drops
Core updates primarily hit low-E-E-A-T pages. After a drop, run the affected pages through the checker to see which factor was penalized — and fix exactly that.
Agency-ready audit reports
Agencies can run E-E-A-T scoring on any client URL without login, generate a prioritized fix list, and use it as scope for content and authority-building engagements.
Agency-ready audit reports
Agencies can run E-E-A-T scoring on any client URL without login, generate a prioritized fix list, and use it as scope for content and authority-building engagements.
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How it Works
How AIclicks works
How it Works
How AIclicks works
01
Brand Audit
We start by mapping your current AI visibility, analyzing how often you appear in LLMs answers. This gives us a precise roadmap of what needs to be fixed, improved, or created.
01
Brand Audit
We start by mapping your current AI visibility, analyzing how often you appear in LLMs answers. This gives us a precise roadmap of what needs to be fixed, improved, or created.
02
AI-Optimized Content
We produce content crafted specifically for AI models. We reinforce this with citation-worthy sources and high-authority mentions that help AI systems trust and reference your brand.
02
AI-Optimized Content
We produce content crafted specifically for AI models. We reinforce this with citation-worthy sources and high-authority mentions that help AI systems trust and reference your brand.
03
Optimization, Tracking & Insights
You get access to a custom AI visibility dashboard, weekly progress updates, and continuous optimization cycles. We monitor ranking shifts, citation changes, competitors, and new AI opportunities.
03
Optimization, Tracking & Insights
You get access to a custom AI visibility dashboard, weekly progress updates, and continuous optimization cycles. We monitor ranking shifts, citation changes, competitors, and new AI opportunities.
Our Insights
Explore our blog
Our Insights
Explore our blog
Our Trackers
Tracker every major LLM
AIclicks covers every major LLM out there
Our Trackers
Tracker every major LLM
AIclicks covers every major LLM out there
FAQ
What does E-E-A-T stand for?
Experience, Expertise, Authoritativeness, and Trustworthiness. Google added the first E (Experience) in December 2022 to its Search Quality Rater Guidelines. All four are especially critical for YMYL (Your Money or Your Life) topics: finance, health, legal, and safety.
Is E-E-A-T a direct ranking factor?
Not in isolation — but Google's algorithms use hundreds of correlated signals (backlinks, named authors, citations, schema, reviews, HTTPS, transparency) to approximate E-E-A-T. Post-HCU and core updates, the correlation is strong enough that treating E-E-A-T as a target dramatically reduces ranking risk.
How does E-E-A-T affect AI search visibility?
ChatGPT, Perplexity, and Google AI Overviews lean heavily on the same trust signals (named authors, citations, authoritative domains, structured data). Low-E-E-A-T pages rarely get cited as sources in AI answers. Fixing E-E-A-T is one of the highest-leverage AI visibility moves.
How do I actually improve my E-E-A-T score?
Experience: add author first-person examples, photos, and specific outcomes. Expertise: named authors with visible credentials and bios. Authoritativeness: earn mentions in authority publications and Wikipedia-class citations. Trustworthiness: HTTPS, clear policies, real contact info, third-party reviews, updated dates. Our checker flags which of these are missing per URL.
Is this E-E-A-T checker really free?
Yes. Unlimited URL checks, no signup, no credit card. Score your pages, competitor pages, or client pages as often as you need.
FAQ
What does E-E-A-T stand for?
Experience, Expertise, Authoritativeness, and Trustworthiness. Google added the first E (Experience) in December 2022 to its Search Quality Rater Guidelines. All four are especially critical for YMYL (Your Money or Your Life) topics: finance, health, legal, and safety.
Is E-E-A-T a direct ranking factor?
Not in isolation — but Google's algorithms use hundreds of correlated signals (backlinks, named authors, citations, schema, reviews, HTTPS, transparency) to approximate E-E-A-T. Post-HCU and core updates, the correlation is strong enough that treating E-E-A-T as a target dramatically reduces ranking risk.
How does E-E-A-T affect AI search visibility?
ChatGPT, Perplexity, and Google AI Overviews lean heavily on the same trust signals (named authors, citations, authoritative domains, structured data). Low-E-E-A-T pages rarely get cited as sources in AI answers. Fixing E-E-A-T is one of the highest-leverage AI visibility moves.
How do I actually improve my E-E-A-T score?
Experience: add author first-person examples, photos, and specific outcomes. Expertise: named authors with visible credentials and bios. Authoritativeness: earn mentions in authority publications and Wikipedia-class citations. Trustworthiness: HTTPS, clear policies, real contact info, third-party reviews, updated dates. Our checker flags which of these are missing per URL.
Is this E-E-A-T checker really free?
Yes. Unlimited URL checks, no signup, no credit card. Score your pages, competitor pages, or client pages as often as you need.
Be the #1 Response in AI
Reach millions of consumers who are using AI to discover new products and brands
Be the #1 Response in AI
Reach millions of consumers who are using AI to discover new products and brands
Be the #1 Response in AI
Reach millions of consumers who are using AI to discover new products and brands