About Tinggly

Tinggly is a global experience gift marketplace that lets customers give memorable experiences instead of physical products. 

With thousands of activities worldwide, Tinggly operates in a highly competitive category where trust, brand recall, and recommendation visibility directly impact conversion.

Client's challenge

Tinggly's visibility started slipping at the worst possible time. More people were searching for experience gifts, more competitors were showing up, and three problems stacked up at once.

Branded search fell

A website redesign and new competitors cut into Tinggly's branded search traffic and pushed organic rankings down. Fewer people were finding it by name.

Traffic and sales dropped

With lower visibility, fewer high-intent buyers reached the site while they were actually deciding on a gift. The traffic that mattered most was the traffic that fell.

Missing from AI answers

More people were asking tools like ChatGPT for gift ideas, and Tinggly was rarely named or cited. It was losing ground at the exact point where buyers start looking.

Why AIclicks

Most of the SEO help Tinggly could find was built for one search engine: Google. But the problem had moved. A growing share of gift research was happening inside AI tools, and no one was tracking whether Tinggly showed up there at all.

We scoped the work to cover both sides, win back search visibility, and earn a place in AI answers. We also tracked AI Share of Voice from day one. That gave the team a single number to move, and a clear way to measure Tinggly against every competitor in the category, week over week.

Solution

One idea: win back search, and become the brand AI tools name first.

1. Search recovery and site restructuring

We added new high-intent category pages for experience-based searches and backed them with helpful content around gift ideas. We rebuilt internal links and anchor text so the site read as one clear topic, and so pages stopped competing with each other.

2. Authority rebuilding through links

We earned quality backlinks from publications that matter in the gift space. That restored trust signals and made Tinggly more credible on competitive topics.

3. AI visibility optimization

We looked at how AI tools answered experience-gift questions and which sources they pulled from. Then we shaped Tinggly's content, wording, and topic coverage to match what those tools tend to cite.

4. Reddit as an AI influence channel

We placed Tinggly in more than 110 Reddit threads, drawing an estimated 71,000 visits in total. We chose threads where Tinggly was a genuine answer; gift ideas, couple experiences, special occasions. Those threads sent direct traffic on their own. But the bigger payoff was indirect: AI tools read Reddit heavily, so each relevant thread strengthened Tinggly's link to experiential gifting inside the models themselves.

The Results

Over seven months, Tinggly went from slipping in search and missing from AI answers to leading its category in AI recommendations, and AI search became a measurable revenue channel.

Category leadership in AI answers

• 43.9% AI Share of Voice, the #1 brand in the category, nearly double the next-closest at 24.2%.

• #1 most-cited gift brand across the major AI models, leading every competitor on both citations and brand mentions.

• Held #1 across the full window, taking the lead on AI citations early and never giving it back.

The growth behind the position

• 10× traffic from AI tools, from 459 to 4,281 monthly visits.

• 39× revenue from AI-driven traffic, from $541 to $20,979.

• 25× orders from AI traffic, from 4 to 111.

• 6× branded search impressions, from 178K to 1.2M.

• Citations grew from 1,166 to 7,283.

  

• The number of Tinggly pages cited by AI models climbed from 250 to 860.

What's Next

AI recommendations build on themselves. Once tools start naming a brand for a category, they tend to keep naming it.

Next is widening the content and Reddit coverage into more gift occasions, and keeping Tinggly's authority strong enough to hold the position as competitors react.

Is this you?

You're an e-commerce or marketplace brand watching search visibility slip while AI tools recommend competitors, right at the moment buyers are deciding. Especially if the SEO help you've found only ever thinks about Google.

Let's talk.