About the client

Tinggly is a global experience gift card marketplace that allows customers to gift unforgettable experiences instead of physical products. With thousands of activities available worldwide, Tinggly operates in a highly competitive space where visibility, trust, and brand recall directly impact conversion.

The Challenge

Tinggly experienced a steady decline in branded search traffic after new competitors entered the market. At the same time, a recent website redesign unintentionally weakened organic performance, leading to lower traffic and reduced conversion rates.

While Tinggly still had strong offerings, their brand was losing visibility at the exact moments when users were searching for experience gifts, gift ideas, and inspiration. This problem extended beyond traditional search. As more users began asking AI tools for recommendations, Tinggly was either underrepresented or absent in AI-generated answers.

The objective was clear:

• Rebuild brand awareness

• Recover lost organic traffic and sales

• Establish Tinggly as a trusted recommendation inside AI search engines

The Strategy

We implemented a full-stack SEO and AI SEO (GEO) strategy designed to restore dominance across both Google and large language models.

The foundation started with classic SEO execution. We launched new product category pages tailored to high-intent experience searches and supported them with educational blog content targeting gift inspiration and discovery queries. Internal linking was restructured using optimized anchor text to strengthen topical relevance and reduce keyword cannibalization across the site.

To accelerate authority, we executed targeted link acquisition from high-quality publications and industry-relevant sites. This rebuilt trust signals and reinforced Tinggly’s credibility across competitive gift-related topics.

Beyond traditional SEO, we focused heavily on AI visibility. We analyzed how AI models answered experience gift queries and identified patterns in which brands and sources were being cited. Based on this, we optimized Tinggly’s content structure, wording, and topical coverage to align with how AI systems summarize and recommend brands.

Reddit played a critical role in this strategy. We positioned Tinggly naturally inside high-value Reddit threads where users actively discussed gift ideas, couple experiences, and special occasions. These discussions not only drove referral traffic but also influenced how AI models learned to associate Tinggly with experiential gifting.

The combined approach ensured Tinggly wasn’t just ranking in search results, but actively shaping how AI engines understood and recommended the brand.

The Results

Within three months, Tinggly saw a 50% increase in organic traffic, reversing the previous downward trend and restoring growth momentum.

Brand visibility rebounded even more strongly. Branded mentions and searches increased by 73% year over year, signaling renewed brand awareness and trust.

The impact extended into AI search. Tinggly achieved a 63% increase in Share of Voice across large language models, becoming one of the most frequently referenced brands in AI-generated answers for experience gift queries.

Traffic from AI-powered search and answer engines grew 8×, transforming AI visibility from an experiment into a consistent acquisition channel. AI-driven traffic shifted from negligible levels to meaningful, conversion-ready demand.