About Tinggly

Tinggly is a global experience gift marketplace that lets customers gift memorable experiences instead of physical products. With thousands of activities worldwide, Tinggly operates in a highly competitive category where trust, brand recall, and recommendation visibility directly impact conversion.

Client's challenge

Tinggly’s performance declined at the worst possible moment: when demand for experience gifts was rising and competition intensified.

Loss of branded visibility

New competitors and a recent website redesign reduced branded search traffic and weakened organic rankings.

Organic traffic and conversions dropped

Lower visibility led to fewer high-intent users discovering Tinggly during gift-decision moments.

Invisible inside AI recommendations

As users increasingly asked AI tools for gift ideas, Tinggly was rarely mentioned or cited, losing influence at the discovery stage.

Solution

We rebuilt Tinggly’s visibility across both traditional search and AI-powered answer engines using a combined SEO + AI SEO (GEO) strategy.

1. Search demand recovery & site restructuring

We launched new high-intent category pages for experience-based searches and supported them with educational content around gift inspiration. Internal linking and anchor text were rebuilt to strengthen topical authority and eliminate keyword cannibalization.

2. Authority rebuilding through targeted links

High-quality backlinks from relevant publications restored trust signals and reinforced Tinggly’s credibility in competitive gift-related topics.

3. AI visibility optimization

We analyzed how AI models answered experience gift queries, identified which sources they cited, and optimized Tinggly’s content structure, wording, and topical coverage to align with AI recommendation patterns.

4. Reddit as an AI influence channel

Tinggly was positioned naturally inside high-intent Reddit discussions around gift ideas, couple experiences, and special occasions. These threads drove direct traffic and strengthened Tinggly’s association with experiential gifting inside AI models.

The Results

• 50% organic traffic growth in 3 months, reversing the previous decline

• 73% YoY increase in branded searches and mentions, signaling renewed brand awareness

• 63% increase in AI Share of Voice, making Tinggly one of the most referenced brands in AI answers for experience gift queries

• 8× growth in AI-driven traffic, turning AI search into a consistent, conversion-ready acquisition channel