About ConnectPay

ConnectPay is an all-in-one financial platform offering embedded payments, accounts, and cards, built for businesses that need integrated financial infrastructure to scale like platforms, marketplaces, fintechs, neobanks, e-commerce.

Their Banking-as-a-Service suite runs on proprietary tech with compliance built past the industry baseline, which removes the regulatory drag that stalls most fintech buildouts for months.

But their category is one of the hardest places online to win attention. Banking keywords sit behind incumbents with two decades of domain authority and eight-figure content budgets.

The Challenge

Three problems were keeping ConnectPay out of conversations they should have been winning.

1. Near-zero AI visibility 

An audit of ConnectPay's brand mentions across ChatGPT, Claude, Perplexity, and Gemini came back at 2.5%. When a founder asked for the best BaaS provider, ConnectPay basically wasn't in the answer, skipped at the exact moment of vendor selection. 

2. SERPs owned by incumbents 

Banking is one of the most contested categories in search. The top spots belong to brands with decade-old backlink profiles and thousands of indexed URLs. Winning on raw authority would have taken three years ConnectPay didn't have.

3. Organic traffic stuck at 2,000/month 

The channel had flatlined, not driving qualified prospects, not offsetting paid spend. The plateau had held long enough that the team was questioning whether SEO worked for their category at all.

Why AIclicks

The conversation that closed the deal had a number in it.

ConnectPay had already taken calls with traditional SEO agencies. Same script every time, keyword targets, link retainers, a six-month ramp. None of it touched AI visibility, mostly because none of those agencies could measure it.

We sent a pre-contract audit instead: live responses from four LLMs across ConnectPay's core query set, the 2.5% baseline, and a map of exactly which competitors were winning the citations. (No pitch deck attached though!)

The team signed a week later.

"Most of the agencies we talked to pitched us on content volume. AIclicks pitched us on a number we hadn't seen before: how often our brand was being recommended inside ChatGPT and Perplexity. That number was 2.5%. Once we saw it, we couldn't unsee it."

~ Aistė Matulevičiūtė, Marketing & Communication Manager, ConnectPay

Solution

One idea: win on structure, not authority.

We couldn't outspend the incumbents. So we shaped the site, content, and topical coverage to match the patterns LLMs were already rewarding in fintech.

1. Technical SEO audit

Fixed indexability issues and trust-signal gaps capping every other lever, before touching content.

2. Keyword & content gap research

Found the topical white space where ConnectPay could win and where LLMs were short on sources to cite.

3. On-site content optimization

Resolved cannibalization and rewrote pages in the formats LLMs lift from; Q&A, comparison tables, entity definitions.

4. Internal linking architecture

Rebuilt link structure to route equity and signal to the LLMs what the site is actually about.

5. LLM-favoured content creation

Built new content engineered for citation, matching the depth of sources already winning in the category.

6. E-E-A-T implementation

Layered author bios, citations, and structured data so crawlers could see ConnectPay as a citable source.

The Results

After three months, the numbers reflected a category position shift, not just a traffic lift.

• 2.5%→19.6% AI visibility: From near-invisible to a regular presence across every major LLM.

• #2 Most-cited brand in the niche: Above competitors with multiples of ConnectPay's authority and spend.

• +74% Organic traffic growth in 3 months: breaking the 2,000-visit plateau.

• +144% AI-driven traffic growth: LLM referrals are now a consistent channel, not a rounding error.

What’s Next

The visibility is starting to compound into a moat.

Once a brand is consistently cited as a category answer, the models keep citing it. Next: expand into adjacent verticals, embedded finance for marketplaces, BaaS for neobanks, and deepen the E-E-A-T layer to defend the #2 spot against the competitive response we expect within two quarters.

Is this you?

A fintech, SaaS, or B2B platform up against incumbents with deeper pockets, watching ChatGPT recommend competitors when your product is better. Especially if you've talked to SEO agencies that couldn't even define AI visibility. Let's talk.