About Persy Booths

Persy Booths makes soundproof office booths, the modern phone booths built for open-plan workspaces. The company is five years old, sells directly to businesses across Europe, and runs showrooms in several markets.

The product is good and the price is fair. The trouble was that almost no one could find it. When buyers search Google or ask an AI tool which booth to get, Persy was rarely in the answer. So buyers chose other brands instead.

The Challenge

Persy Booths had everything except a reason for search engines and AI models to pay attention.

1. NOTHING BEYOND THE PRODUCT LAYER 

The site sold booths but didn't explain anything, no guides, no comparisons, no soundproofing basics. Early-stage buyers had nothing to read, and AI tools had nothing to quote.

2. WEAK AUTHORITY SIGNALS 

Hardly any other sites linked to Persy. That made the important searches, like "office pod" or "soundproof booth," hard to win against brands with years of links.

3. TECHNICAL SEO HEALTH ISSUES 

Crawl, indexation, and performance issues were limiting how much of the site ranked at all, and how well it held up once it did.

Why AIclicks

Most of the SEO proposals Persy had seen optimized for Google and stopped there. The office-pod category had already started splitting its discovery between traditional search and AI answer engines, and the pitches only addressed the first half.

We scoped the work around both: rank in search, and get cited in AI. The starting point was an AI visibility score of 13.7. Present in answers, but not the brand the models reached for when someone asked which office pod to buy.

"We had a product we were confident in and a website that didn't carry it. What changed wasn't just traffic. It was becoming the brand that gets named when someone asks where to begin."

~ Mantas Mažeika, Head of Marketing, Persy Booths

Solution

One idea: give the brand something worth citing in search results and AI answers alike.

Persy had a product layer and nothing under it. We built a full SEO and AI SEO (GEO) program that gave search engines and LLMs a reason to reference Persy at every stage of a buyer's research, not just the moment they're ready to buy.

1. On-site SEO optimization: Restructured core pages around real search intent, rebuilt internal linking and anchor text to strengthen topical authority, and tightened keyword targeting across the product range.

2. Technical SEO health fixes: Resolved the crawl, indexation, and performance issues holding the site back. New and existing pages got a clean foundation to rank from.

3. Informational content creation: Built decision-stage content on soundproofing, office acoustics, and how to choose a booth, written and structured to match how AI models pick the sources they cite. The point was to get Persy referenced at the research stage, not just found at the product stage.

4. Programmatic SEO for scale: Launched programmatic pages targeting long-tail, model-specific, and use-case demand, capturing more buyers while keeping every page genuinely relevant to its query.

5. Authority building through targeted links: Secured quality backlinks from publications that mattered in the category, lifting trust signals enough to make the site competitive on priority commercial queries.

The Results

The numbers reflect a shift in how the whole category finds Persy, not just a traffic bump.

• ~170% organic traffic growth: A near-zero baseline turned into a sustained upward trend.

• #1 most-cited domain in the industry: Persy is now the most-referenced source in AI answers for soundproof-booth and office-pod queries.

• AI visibility score from 13.7% to 27.1%: The overall presence across AI recommendation engines nearly doubled.

What's Next

Being the most-cited domain in a category is a position worth defending, because competitors will notice and respond.

The next phase keeps the informational content compounding, expands the programmatic pages into adjacent use cases and markets, and keeps strengthening authority signals so the lead Persy built holds as the category gets more crowded.

Is this you?

You've got a strong product and a website that's mostly product pages. Buyers researching your category through Google or ChatGPT are getting competitors' names instead of yours, because there's nothing on your site for a search engine or a model to cite.

That's a fixable problem. Let's talk.