Most cosmetic demand is local, and the rest is a small out-of-town minority worth planning for separately. Patients will cross a whole metro for the right surgeon, so the 3-result map pack sits above the association directories and everything else on the page. It is the one slot a solo practice can take off a national aggregator, and it turns on how close you are, how complete the listing is, and how many reviews sit behind it. Only the first of those is fixed.

Your primary category should read Plastic Surgeon, not Surgeon and not Medical Spa, and every operation you perform belongs in the services list with its own written description. Upload real operating room, recovery suite and consultation room photos instead of stock. State genuine consultation hours and whether the first consult is charged. Then use the Q&A to settle what actually decides a booking: financing, whether the surgeon or an injector performs the treatment, and where the surgery happens.

Aesthetics has a verification layer that generic citation advice misses. The ASPS surgeon finder, The Aesthetic Society’s directory, AAFPRS for facial work and the ABMS Certification Matters lookup all carry weight precisely because they check board status. RealSelf, Healthgrades and Vitals sit alongside them, and your state medical board licensee record underpins the lot. All of them have to spell the practice name, the suite and the phone exactly one way, because one stale variant quietly splits the entity Google is assembling.