Almost every booking has a geography attached, even the destination ones, because couples start from where the event is. That is why service plus location beats everything else photographers try, and why the map pack sits above The Knot on phone screens. Only 3 studios take those calls. The awkward part is that most photographers work from home and hide the address, which is exactly the signal Google uses to place them.

Set the primary category to the narrowest true one, Wedding Photographer or Portrait Studio rather than Photographer, and add the rest as services with prices attached. Service-area businesses hide the street address but must still draw the radius honestly. Upload work monthly, not once at setup, and answer in the Q&A what nobody puts on a website: whether raw files are included, how many images are delivered, and the turnaround.

Photography has its own citation layer beneath the general Yelp, Bing Places and Apple Maps tier. The Knot, WeddingWire, Zola and Thumbtack carry the booking intent; Junebug Weddings, Style Me Pretty and Rock n Roll Bride carry the editorial authority. Venue preferred-vendor lists matter more than any of them, because that is where planners send couples first. All of it needs one identical business name and phone, or the signal splits.