Almost all residential and small commercial work is won within driving distance of the office, because the architect has to visit the site, know the building department, and sit in planning hearings. That is why searches for architects resolve into a 3-result map pack sitting over the organic results, Houzz included. A one-person studio can outrank a national platform there, which is true almost nowhere else on the page.

Make Architect the primary category, then add Architectural Designer, Home Builder or Landscape Architect only where you genuinely hold the license. List each building type you take as a separate service. Upload finished photography rather than renderings, and include the office itself so the listing reads as a real place. Answer the questions clients actually open with in the Q&A: what a first meeting costs, whether you take projects under $500,000, and how long permitting runs.

Architecture has a citation layer general local SEO never mentions. Houzz, Architizer, ArchDaily and Dezeen carry weight because editors vet what appears on them. The AIA firm directory and your state board of architecture register matter more still, because both verify licensure, and Google leans on verification. Add the USGBC directory if you hold LEED credentials and the PHIUS listing if you do passive house work. Every one needs the same firm name, suite and phone.