AI Web Analytics
See What Your AI Visibility Is Actually Worth
Connect Google Analytics and AIclicks separates the traffic each AI platform sends you: sessions, pages, conversions, and how it's trending. Visibility on one screen, revenue on the next.
AI TRAFFIC SPLIT BY PLATFORM
CHATGPT
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PERPLEXITY
![](data:image/svg+xml,<svg display="block" id="1423303026" role="presentation" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><path d="M 3.139 10.637 L 6.286 8.872 L 6.339 8.719 L 6.286 8.633 L 6.133 8.633 L 5.607 8.601 L 3.808 8.553 L 2.249 8.488 L 0.738 8.407 L 0.357 8.326 L 0 7.856 L 0.037 7.621 L 0.357 7.407 L 0.814 7.447 L 1.827 7.516 L 3.346 7.621 L 4.447 7.686 L 6.08 7.856 L 6.339 7.856 L 6.376 7.751 L 6.287 7.686 L 6.218 7.621 L 4.646 6.557 L 2.945 5.432 L 2.054 4.784 L 1.571 4.457 L 1.329 4.149 L 1.223 3.477 L 1.661 2.995 L 2.248 3.035 L 2.398 3.076 L 2.993 3.533 L 4.265 4.517 L 5.926 5.739 L 6.169 5.942 L 6.266 5.873 L 6.279 5.825 L 6.169 5.642 L 5.266 4.011 L 4.302 2.351 L 3.873 1.663 L 3.759 1.251 C 3.716 1.092 3.693 0.929 3.69 0.765 L 4.189 0.089 L 4.464 0 L 5.128 0.089 L 5.408 0.332 L 5.821 1.275 L 6.489 2.761 L 7.526 4.781 L 7.83 5.379 L 7.992 5.934 L 8.053 6.104 L 8.158 6.104 L 8.158 6.007 L 8.243 4.869 L 8.401 3.473 L 8.555 1.676 L 8.608 1.169 L 8.859 0.563 L 9.357 0.235 L 9.746 0.421 L 10.066 0.878 L 10.021 1.174 L 9.831 2.408 L 9.458 4.343 L 9.215 5.638 L 9.357 5.638 L 9.519 5.477 L 10.175 4.606 L 11.277 3.23 L 11.763 2.683 L 12.33 2.081 L 12.695 1.793 L 13.383 1.793 L 13.89 2.546 L 13.663 3.323 L 12.954 4.221 L 12.367 4.983 L 11.524 6.116 L 10.997 7.023 L 11.046 7.096 L 11.171 7.083 L 13.075 6.679 L 14.104 6.492 L 15.331 6.282 L 15.887 6.541 L 15.947 6.804 L 15.729 7.342 L 14.416 7.666 L 12.877 7.974 L 10.584 8.516 L 10.556 8.536 L 10.589 8.577 L 11.621 8.674 L 12.063 8.698 L 13.144 8.698 L 15.157 8.848 L 15.684 9.196 L 16 9.621 L 15.947 9.945 L 15.137 10.358 L 14.044 10.099 L 11.491 9.492 L 10.617 9.273 L 10.495 9.273 L 10.495 9.346 L 11.224 10.058 L 12.561 11.265 L 14.234 12.818 L 14.319 13.203 L 14.104 13.507 L 13.877 13.474 L 12.407 12.369 L 11.84 11.871 L 10.556 10.791 L 10.471 10.791 L 10.471 10.905 L 10.767 11.337 L 12.33 13.685 L 12.411 14.405 L 12.298 14.64 L 11.893 14.782 L 11.447 14.701 L 10.531 13.417 L 9.588 11.973 L 8.826 10.677 L 8.733 10.731 L 8.283 15.567 L 8.073 15.813 L 7.587 16 L 7.182 15.693 L 6.967 15.195 L 7.182 14.211 L 7.441 12.928 L 7.651 11.908 L 7.842 10.641 L 7.955 10.22 L 7.947 10.192 L 7.854 10.204 L 6.898 11.515 L 5.445 13.479 L 4.294 14.709 L 4.018 14.818 L 3.54 14.571 L 3.585 14.13 L 3.852 13.737 L 5.444 11.713 L 6.404 10.459 L 7.024 9.735 L 7.02 9.629 L 6.983 9.629 L 2.755 12.373 L 2.001 12.471 L 1.677 12.167 L 1.717 11.669 L 1.871 11.507 L 3.143 10.633 Z" fill="rgb(217, 119, 87)" height="16px" id="hHS98fTxZ" width="16px"/></svg>)
CLAUDE
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GROK
What is it?
Traffic by platform
Sessions broken out per AI engine, not lumped into referrals
Daily timeline
AI sessions over time, each day split by source
Conversions from AI
Key events attributed to AI-referred visitors
Top landing pages
Which of your pages AI traffic actually arrives on
Core capabilities
AI web analytics use cases
Six views covering how much AI traffic you get, where it comes from, where it lands, and what it's worth.
1
Traffic Summary
Sessions, users, and pageviews from AI referrals across your chosen window, so you can answer "how much traffic is AI actually sending us" without building a segment first.
2
Breakdown by Platform
The same numbers are split per engine, so you can see whether ChatGPT is carrying the whole channel or Perplexity has quietly become your second-biggest AI source.
3
Daily Timeline
AI sessions plotted day by day, each broken down by source, which is how you spot the week a platform started sending traffic or stopped.
4
Conversions From AI
Key events attributed to AI-referred visitors, in total and per platform, which turns AI visibility from a marketing metric into one finance will accept.
5
Top Pages
Which pages AI traffic actually lands on, ranked by sessions. Often not the ones you optimised, and that gap is usually worth acting on.
6
Audience Detail
AI-referred traffic broken down by country, device, and browser, so you can check whether the visitors arriving from AI look like your buyers.
FREE TOOL
Try out our feature using a free tool
How it works
How AI web analytics works?
Connect Google Analytics once and AIclicks does the segmenting, so AI traffic arrives split by platform instead of buried in referrals.
1
Connect Google Analytics
Link your GA4 property from the integration settings. No tag changes, no custom channel group to build, and no regex list to keep updating as new platforms appear.
2
Read the split by platform
AI traffic comes through separated by engine, with sessions, pages, locations, and devices alongside it, and a daily timeline showing how each source is trending.
3
Tie it back to visibility
Compare against your prompt and citation data in the same workspace. A visibility gain with no traffic behind it is a signal worth chasing before you scale the work.
Who it's for
Built for teams who have to prove AI visibility is worth the budget
SEO Leads & Managers
01
Visibility and traffic in one place
Agencies & Consultants
02
Client reporting with real numbers
Growth & Marketing Leaders
03
AI as a channel, measured like one
Why AIclicks
What GA4 alone leaves you to figure out
AI traffic is measurable in Google Analytics with enough setup. AIclicks skips the setup and puts the result next to the visibility data that explains it.
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FAQ
What is AI web analytics?
AI web analytics measures the traffic AI platforms send to your site: how many sessions came from ChatGPT, Perplexity, Gemini, and others, which pages those visitors landed on, and what they did once they arrived. It's the click-through side of AI search, separate from whether you're mentioned in answers.
How does AIclicks get the data?
From your Google Analytics property. Connect it once and AIclicks pulls AI-referred sessions and splits them by platform, so you don't have to build the segment or maintain a source list yourself.
Why not just use GA4?
You can, with setup. AI traffic historically lands in the Referral channel, so isolating it means a custom channel group or a regex segment you keep updating. AIclicks handles that, and more importantly puts the traffic next to the visibility data that explains why it moved.
Can I see which pages AI traffic lands on?
Yes, ranked by sessions. This is often the most surprising view in the feature, because AI referrals frequently land on pages nobody optimised for that purpose.
Does it track conversions?
Key events from Google Analytics are attributed to AI-referred traffic, in total and by platform, which is what turns an AI visibility programme into something you can defend in a budget conversation.
Can I see where AI visitors are based?
Yes. AI-referred traffic breaks down by country, device category, and browser, which is useful for checking whether the traffic matches the market you're actually selling into.
Which AI platforms are covered?
The major AI referrers that appear in your analytics data, including ChatGPT, Perplexity, Gemini, and Claude. Coverage follows what Google Analytics can attribute, so platforms that don't pass a referrer won't appear.
Why does traffic matter if visibility is already tracked?
Because they answer different questions. Visibility tells you whether models recommend you. Traffic tells you whether that recommendation produced a visit and a conversion. A rise in one without the other is a signal you'd otherwise miss.
