Best White Label SEO Providers
Compare white label SEO providers that deliver unbranded audits, link building, content, and reporting for agencies to resell under their own name.
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Dedicated, screened shortlists for every market, service, and industry.
What is white label SEO
White label SEO is an arrangement where a specialized provider performs SEO work, such as technical audits, link building, content, and local SEO, behind the scenes on behalf of another marketing or web design agency. The reselling agency handles the sale, pricing, and client relationship under its own brand, while the provider stays invisible to the end client and delivers unbranded, relabel-able reports. A second, less common sense of the term refers to rebranding an SEO software platform itself, such as a white-label reporting dashboard, rather than reselling agency services.
What white label SEO costs
Wholesale pricing, what a reselling agency pays the provider, typically runs $300 to $900 a month for local-business scopes, $900 to $2,500 a month for mid-market campaigns, and $2,500 to $6,000 or more a month for ecommerce or enterprise work. Reselling agencies commonly mark this up two to three times and keep roughly 45 to 65 percent gross margin on top. No white-label-specific timeline data was available for this category, so treat any results timeline as general SEO industry framing rather than a sourced figure.
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Got questions about the directory? Start here
What is a white label SEO company?
A white label SEO company is a provider that performs SEO work, such as technical audits, link building, content, and local SEO, on behalf of another marketing or web design agency, which then resells that work to its own clients under its own brand. The provider stays invisible to the end client and delivers unbranded reports that the reselling agency can relabel as its own.
Is white labeling legal?
Yes. White labeling SEO services is a standard reseller arrangement in the marketing industry. The reselling agency and the provider typically formalize it with a white label agreement covering contract terms, IP ownership of deliverables, and a non-disclosure or provider-invisibility clause so the end client is never told who actually did the work.
How much does white label SEO cost?
Wholesale pricing, what a reselling agency pays the provider, typically runs $300 to $900 a month for local-business scopes, $900 to $2,500 a month for mid-market campaigns, and $2,500 to $6,000 or more a month for ecommerce or enterprise work. Reselling agencies typically mark this up two to three times, keeping roughly 45 to 65 percent gross margin. Some providers price per keyword instead, commonly $75 to $300 per keyword, and setup, content, or technical add-ons can add another 20 to 50 percent on top of the base retainer.
What services can be white labeled?
Common white label SEO services include technical SEO audits, link building, content creation, local SEO and Google Business Profile optimization, keyword research, rank tracking, and white-label reporting the reselling agency can present under its own name. The exact mix varies by provider and by the scope the reselling agency has sold to its own client.
How are the agencies on this page ordered?
Agencies are ordered by partner tier: Certified Partner first, then Partner, then Unverified. Tier reflects an agency's verification status with AIclicks, not a performance score or a ranking of quality. Unverified profiles were compiled from public search results and have not been claimed by the agency yet, so their details are deliberately minimal. Any agency can claim its profile to correct and expand it.
