Over the last few years, I’ve watched marketing teams obsess over traditional SEO, only to realize their brand still doesn’t show up in the places that now drive decisions: AI search engines.

Today, buyers ask questions inside ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, and even Meta AI. Instead of ten blue links, they get AI-generated answers and AI summaries. That changes the game: brand visibility is now about whether your brand appears, gets cited, and gets recommended inside AI responses, not just where you rank on Google.

Scrunch AI is one of the better-known players in this space, with plans that include prompt monitoring, citation tracking, page audits, and coverage across major AI platforms like ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, and Meta.
But it’s not the only option, and depending on your goals, you can do better.

Scrunch AI competitors: comparison table

TL;DR: the best Scrunch AI alternatives

• If you want the most practical “track plus improve” platform, AIclicks is the best all-around pick for AI search visibility across major AI engines.

• If you need enterprise-grade infrastructure and stakeholder reporting, Profound and Scrunch AI are built for enterprise teams, but expect premium pricing.

• If you want quick wins and simple dashboards, Peec AI is a strong starting point, especially for marketing teams.

• If your focus is on Google AI Overviews and traditional SEO overlap, Ahrefs Brand Radar, Semrush AI Visibility Toolkit, and SE Ranking can fit, but they’re not always true multi-engine visibility platforms.

The best Scrunch AI competitors in 2026

1. AIclicks (Best overall for multi-engine visibility and actionable optimization)

AIclicks is built for one job: help you track AI visibility across major AI platforms and turn that visibility data into business outcomes. You get prompt-level tracking across major AI models, competitor benchmarking, citation analysis, and content guidance designed for answer engine optimization and generative engine optimization.

Strengths
Where AIclicks consistently wins is the bridge between visibility metrics and execution. It’s not just “your brand appears 18 percent of the time.” You can see why, spot visibility gaps, run content gap analysis, and generate actionable optimization steps to earn more AI citations.

That’s what most scrunch AI competitors struggle with: they’ll show you the problem, but they won’t help you ship the fix. AIclicks also shines in competitor benchmarking, which matters when ChatGPT Perplexity Gemini answers are effectively a new SERP with winners and losers.

Weaknesses
If your team wants deep legacy SEO tooling (massive backlink analysis, heavy keyword ops), you’ll still pair AIclicks with a traditional SEO suite. That’s a deliberate focus, not a flaw.

Pricing
Plans commonly start around $79 per month, with promo pricing often shown for Starter.

Check out this video where we share the exact strategy that took AIclicks from zero to #5 in AI visibility rankings in just 90 days:

2. Profound (Best for enterprise teams measuring perception and share-of-voice)

Profound is designed for enterprise organizations that want to understand how their brand shows up inside AI answer engines at scale, with a strong emphasis on perception, share-of-voice, and executive-friendly reporting.

Strengths
If you’re coordinating across PR, brand, and SEO, Profound’s structure makes sense. It’s built to answer questions like: “How is our brand perception shifting across major AI engines?” and “Which competitors dominate this category in AI-generated responses?” It’s a good fit for enterprise teams who need governance, stakeholder rollups, and repeatable measurement.

Weaknesses
The tradeoff is speed and hands-on optimization. Profound is excellent at analysis and answer engine insights, but it’s not as direct as AIclicks when you want to turn insights into AI-optimized content quickly. It also lands firmly in premium pricing territory as your needs grow.

Pricing
From $99 per month for Starter, $399 per month for Growth, and a custom Enterprise.

3. Peec AI (Best lightweight visibility tracking for mid-market teams)

Peec AI is a clean, approachable AI visibility tracking tool for marketing teams that want daily prompt runs, simple dashboards, and competitor benchmarking without a heavy setup.

Strengths
Peec AI excels when you want a fast way to track AI search presence across core engines, see visibility data by prompt, and benchmark against competitors. It’s also easy to roll out across a team because seats are not the bottleneck on their standard plans. If you’re an international brand, Peec’s positioning around multi-country tracking is a real plus, and it pairs nicely with ongoing AI optimization efforts.

Weaknesses
Two things to watch: first, the coverage expands via add-ons (Gemini, AI Mode, Claude, and more), which can quietly inflate costs as you chase multi engine visibility. Second, it’s more measurement than “do the work,” so teams often end up exporting insights into separate content workflows.

Pricing
Starter is €89 per month, Pro is €199, Enterprise is custom, with add-on fees for additional engines.

4. Ahrefs Brand Radar (Best for competitive intelligence and massive-scale research)

Ahrefs Brand Radar is built around scale: it tracks how brands show up across AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, and Perplexity, with a huge prompt database and “zero setup” research.

Strengths
For competitive intelligence, it’s one of the most interesting products right now. You can quickly see AI's share of voice, dig into what sources influence AI-generated answers, and identify gap analysis opportunities across topics and regions. This is especially useful when your category is broad, and you need visibility insights beyond a single prompt list.

Weaknesses
Brand Radar is not always the best “daily driver” for marketing teams trying to track ai visibility and then execute. Because it’s research-first, you may miss the tight workflow loop that AIclicks provides (alerts, prioritized fixes, content plans). Also, it’s less about “brand appears for this money query” and more about macro visibility metrics.

Pricing
Ahrefs positions it as starting around $50 per month, depending on plan and add-ons.

5. Semrush AI Visibility Toolkit (Best for Semrush-first teams)

Semrush’s AI Visibility Toolkit is a logical add-on for teams already running traditional SEO inside Semrush who now need AI visibility tracking in the same workflow.

Strengths
The main upside is operational: your SEO stack stays in one place, and you can connect AI visibility insights with the rest of your search engine work. If you’re doing traditional SEO and need an AI layer for Google AI overviews and AI search, this is convenient.

Weaknesses
Semrush is not AI-native by default. The AI toolkit can feel like an extra dashboard rather than a true answer engine optimization system. If you need deep citation intelligence, multi-engine visibility across major AI platforms, and tight content optimization loops, you’ll often outgrow it and want something purpose-built.

Pricing
Semrush lists the AI Visibility Toolkit as $99 per month (and notes it may be per user in some setups).

6. SE Ranking (Best for Google AI Overviews tracking and classic SEO overlap)

SE Ranking’s AI Overviews Tracker is aimed at SEOs who want to monitor performance in Google AI Overviews, analyze competitors and sources, and tie this back into classic SEO workflows.

Strengths
If your world still revolves around Google, SE Ranking makes sense. It’s strong for tracking AI overviews, understanding which sources appear in AI summaries, and keeping your search visibility strategy connected to your existing rank tracking.

Weaknesses
It’s more Google-first than multi engine visibility. If your goal is to track AI visibility across ChatGPT, Perplexity, Gemini, and other answer engines, you’ll likely need a dedicated AI visibility tracker like AIclicks or a Scrunch-style platform.

Pricing
SE Ranking pricing varies by plan and configured limits.

7. AthenaHQ (Best for breadth plus credit-based optimization workflows)

AthenaHQ positions itself as “action on AI search,” combining tracking with optimization workflows, competitor monitoring, and multi-language support.

Strengths
Coverage breadth is a selling point: it explicitly calls out tracking across engines like ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, and more. It also leans into multi-language and multi-region support, which is valuable for global marketing teams trying to unify visibility tracking across markets.

Weaknesses
The big watch-out is pricing mechanics. Credit-based systems can look affordable at first, then drift into premium pricing once you scale prompts, personas, and multi engine coverage. And like many tools in this category, you still want a crisp execution layer for content and technical fixes, where AIclicks tends to feel more direct.

Pricing
Self-serve starts at $295 per month, with Enterprise custom.

8. Otterly.ai (Best low-cost entry point for monitoring)

Otterly.ai is a simple visibility tool that’s popular as a starter option for tracking AI search presence without a heavy learning curve.

Strengths
If you want a low-commitment way to track AI visibility and get a feel for how AI-generated results mention your brand, Otterly is approachable and budget-friendly. It’s a useful “first monitoring layer” when you’re early in answer engine optimization.

Weaknesses
It’s closer to monitoring only tools than a full optimization platform. Once you start asking for deeper visibility data, visibility gaps, citation context, competitor benchmarking, and actionable optimization recommendations, you’ll feel the ceiling.

Pricing
Lite starts at $29 per month, Standard is $189, and Premium is $489.

9. Goodie (Best for structured AEO programs with strong model packs)

Goodie is positioned as a command center for AI search, combining AI visibility monitoring with an optimization hub and model pack expansion.

Strengths
Goodie is clear about how prompts and AI responses are counted, which helps teams forecast usage and tie tracking to real workflows. It also spells out model packs (including Meta AI in base plans, with expanded coverage on higher tiers), which matters if you’re serious about major AI platforms beyond the usual suspects.

Weaknesses
Cost can rise fast as you move from “pilot” into a real multi-engine program. And while it has a strong structure, many teams still prefer the faster “see it, fix it, ship it” loop that AIclicks is built around.

Pricing
Starter is listed at $295 per month, billed annually.

How to choose among Scrunch AI competitors

If you want one simple rule: pick the platform that matches how you actually work.

• If you need multi-engine visibility plus execution, go to AIclicks.

• If you need enterprise reporting and governance, consider Profound or Scrunch AI.

• If you need quick dashboards for mid-market teams, Peec AI is a strong fit.

• If you’re mostly focused on Google AI Overviews, SE Ranking, and Ahrefs Brand Radar are worth testing.

The new SERP is a conversation

Scrunch AI competitors are multiplying fast, but the goal stays simple: make sure your brand appears in AI-generated answers across the major AI engines, and close the visibility gaps your competitors are exploiting.
The winning teams treat AI visibility tracking as a feedback loop, not a dashboard. Measure multi-engine visibility, spot what sources drive AI citations, then ship AI-optimized content that earns more mentions, more citations, and better business outcomes.
If you want the fastest path from visibility data to action, pick a tool that helps you track AI visibility and turn those insights into repeatable optimization efforts across ChatGPT, Perplexity, Gemini, Google AI Overviews, and beyond.