AI search is no longer a side channel. It is where people discover brands, compare products, and make decisions based on AI-generated answers. And the rules are brutal: if your brand appears in the response, you exist. If it does not, you are invisible.

That is why AI visibility tracking has become a real growth lever. Not just for ChatGPT, but across AI answer engines like Perplexity, Copilot, Google’s AI surfaces (including Google AI overviews and Google AI mode), and the rest of the fast-growing AI search platforms.

Below is the list of tools that actually help you track AI search visibility, measure brand mentions, and turn that visibility data into action.

Comparison table

TL;DR

• If you want the most complete answer to “Does my brand appear in AI responses, where, and why?” start with AIclicks. It is the most practical AI visibility tracker for prompt-level monitoring, citations, sentiment analysis, and competitor benchmarking.

• If you need a massive dataset for a quick share of voice and AI visibility data exploration, Ahrefs Brand Radar is strong.

• If you are budget-limited, OtterlyAI gets you into AI search visibility tracking quickly.

• If your priority is enterprise-grade monitoring with AI crawlers, site translation, and APIs, look at Scrunch AI and Profound.

• Keep Google Search Console in the stack for Google Search fundamentals, but do not expect it to solve LLM tracking on its own.

1) AIclicks (best overall for tracking LLM visibility)

AIclicks is built specifically for tracking how your brand shows up inside AI-generated answers across multiple AI platforms, then turning that into a workflow your team can actually run every week. Instead of chasing traditional SEO metrics alone, you see prompt-level visibility, brand mentions, citations, sentiment analysis, and competitor benchmarking inside the same dashboard.

Strengths:

This is where AIclicks wins. You can build a prompt set that mirrors real customer intent, monitor whether your brand appears, and track movement over time as AI models and search systems change. You also get citation intelligence so you can see which sources are influencing AI answers, and where your brand positioning is getting reinforced or diluted. For in-house teams, that means clearer priorities.

For enterprise teams, it means consistent reporting across markets without guessing which AI engine is driving perception. Coverage includes major surfaces like ChatGPT, Perplexity, Gemini, and AI Overviews.

Weaknesses:

If you expect a full replacement for traditional SEO tools like Ahrefs or a deep technical crawler suite, that is not the point. AIclicks is the command center for LLM visibility and GEO, and you typically pair it with Google Search Console for technical health and baseline Google Search trends.

Pricing:

Starts with a Starter promo at $39 per month (regular $79), with higher tiers for more prompts, engines, and team needs.

Check out this video where we share the exact strategy that took AIclicks from zero to #5 in AI visibility rankings in just 90 days:

2) Ahrefs Brand Radar (best for AI visibility research at scale)

Ahrefs Brand Radar is the fastest way to answer: “How visible is my brand in AI search right now?” without setting up projects or building a custom prompt universe. It is built on a large prompt database and covers AI surfaces including AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, and Perplexity.

Strengths:
The big advantage is scale and speed. For teams that want quick competitive context, Brand Radar makes it easy to check AI share of voice and find which sources are shaping how AI describes your brand. It is also useful for spotting where you are under-mentioned across topics, then handing those gaps to your content and PR teams.

Weaknesses:
It is not as execution-focused as a dedicated platform. If your goal is continuous, prompt-level monitoring that mirrors your funnel, plus workflows for fixing what is missing, Brand Radar can feel more like a research layer than an operating system. It also depends on Ahrefs' packaging for some features, and AI platform indexes are an add-on.

Pricing: AI indexes are available as an add-on, starting at $50 per month.

3) Peec AI (best for simple, multi-country AI visibility tracking)

Peec AI focuses on clean reporting for AI search visibility and brand mentions across a core set of AI engines. It runs prompts daily, and reports on AI answers analyzed, with unlimited countries and seats on its standard plans.

Strengths:
The product is straightforward. You pick prompts, monitor outcomes, and track progress without a heavy learning curve. This is especially useful for lean in-house teams that want visibility into data quickly and need to report it internally. The pricing structure is clear, and the platform is built around daily monitoring, which matters when AI responses shift often.

Weaknesses:
The main tradeoff is coverage and packaging. Base plans focus on ChatGPT, Perplexity, and AI Overviews, while engines like Gemini, AI Mode, and Claude can require extra fees. If you are trying to manage a broader “major AI platforms” strategy across several AI engines, costs can creep up, and workflows can feel less complete than AIclicks.

Pricing: Starter €89 per month, Pro €199 per month, and Enterprise is custom pricing.

4) Scrunch AI (best for enterprise monitoring plus AI crawlers and APIs)

Scrunch positions itself as a platform for monitoring brand presence across LLMs, understanding citations, and tracking AI bot crawling behavior. It also offers an Agent Experience Platform (AXP) that creates an AI-friendly version of your site for AI traffic.

Strengths:
If you are running an enterprise brand program, Scrunch checks boxes that matter: multi-brand management, security posture, and a stronger story around AI crawlers and agent traffic. It also offers API access for pushing visibility data into internal dashboards, which is valuable for teams with BI pipelines or custom reporting needs.

Weaknesses:
The downside is that it can feel heavier than a tool you want to run daily as a marketing team. And while it provides insights, many teams still need a tighter operating loop for GEO that connects what you see in AI answers to concrete content priorities and competitive moves. That is where AIclicks tends to feel more guided for day-to-day generative engine optimization.

Pricing: Explorer is $83 per month billed annually, Growth is $417 per month billed annually, and Enterprise has custom pricing.

5) OtterlyAI (best affordable AI visibility tracker for small teams)

OtterlyAI is a lightweight option for teams that want an AI visibility tool without committing to an enterprise contract. It tracks ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot by default, with Google AI Mode and Gemini available as add-ons.

Strengths:
The pricing makes it easy to start, which is perfect for startups or consultants who just need proof of visibility movement. It also includes prompt research, a brand visibility index, and basic citation analysis. If you want a “few tools” stack where you combine a low-cost AI visibility tracker with Google Search Console and a traditional SEO suite, Otterly fits well.

Weaknesses:
You will hit limits if you need deep competitor benchmarking, advanced prompt clustering, or a more complete workflow for improving visibility across multiple AI platforms. Add-ons for AI Mode and Gemini can also change the economics once you scale.

Pricing: $29 per month for Lite, $189 per month for Standard, and $489 per month for Premium (monthly pricing shown).

6) Profound AI (best for enterprise brands running GEO programs globally)

Profound is positioned for enterprise brands with a global footprint and supports multi-market, multi-language programs, with pricing handled through customized enterprise plans.

Strengths:
For enterprise teams that need governance, scale, and stakeholder-ready reporting, Profound is built for that reality. If your GEO program spans regions, product lines, and business units, the enterprise focus is a feature, not a bug.

Weaknesses: 
The platform is not priced or packaged for teams that just want to start tracking AI mentions and brand visibility tracking next week. For many brands, it is overkill until you have proved the channel matters, defined a prompt strategy, and built a repeatable cadence. In practice, many teams start with a more nimble visibility tool, then move upmarket once they have a mature AI search program.

Pricing: Custom pricing.

7) Semrush AI Visibility Toolkit (best for traditional SEO teams adding AI visibility)

Semrush added an AI visibility tool to help marketers analyze competitors, track prompts, and optimize for AI-driven results while staying inside a familiar SEO suite.

Strengths:
The best part is consolidation. If your team already runs content planning, keyword research, and reporting inside Semrush, adding AI search visibility tools in the same environment reduces tool sprawl. It also helps teams translate AI visibility into language stakeholders already understand, like search visibility trends, competitor movement, and classic SEO impact.

Weaknesses:
Semrush is still fundamentally a traditional SEO platform. That usually means the AI layer can feel secondary compared to dedicated LLM tracking tools that were designed around AI answers first. If your primary KPI is “how often does my brand appear in AI-generated answers, with what sentiment, and which sources drive it,” you may want a dedicated visibility tool for deeper visibility data and faster iteration.

Pricing: Semrush pricing varies by plan. Current plans commonly start around $199 per month.

8) SE Ranking AI Overviews Tracker (best for Google AI Overviews visibility)

SE Ranking’s AI Overviews Tracker is designed for tracking Google’s generative results, including AI Overview presence, featured sources, and cached SERP copies for analysis.

Strengths:
If your main concern is the Google AI module and how AI Overviews affect your search presence, this is a practical solution. It helps you see where Overviews appear, which sources get cited, and how that intersects with classic rankings. That makes it useful for SEO teams who want to connect AI visibility with ranking changes in Google Search.

Weaknesses:
This is not a comprehensive LLM-tracking tool across multiple AI engines. It is Google-forward. If you care about brand mentions across ChatGPT, Perplexity, Gemini, Meta AI, and other AI search engines, you will still need a dedicated AI visibility tracker for multi-engine coverage.

Pricing: SE Ranking plans start around $65 per month on monthly billing (platform pricing).

9) Google Search Console (best free baseline, but not enough for LLM tracking)

Google Search Console is still the baseline tool for monitoring Google Search performance, indexing, and technical issues. It is free and essential for SEO hygiene.

Strengths:
You get first-party data on queries, clicks, impressions, and indexing. If you do not have Search Console set up, your AI search visibility program is flying blind on the fundamentals. It is also the cleanest way to catch crawl and indexing issues that indirectly impact whether your content becomes eligible to be cited in AI answers.

Weaknesses:
Search Console is not an AI visibility tracking tool. Google’s AI Mode traffic is included in your totals rather than cleanly separated, which makes it difficult to isolate AI Mode performance. And it does not solve the real LLM visibility question: whether your brand appears inside AI-generated answers across multiple AI platforms, what sentiment you get, and which sources influence those responses.

Pricing: Free.

How to pick the best tool for tracking LLM visibility

• Check engine coverage: make sure it tracks the AI systems you care about, including ChatGPT, Perplexity, and Google Gemini, plus Google’s AI surfaces where relevant.

• Go beyond mentions: the best AI visibility tools should explain why you appear in AI search results, not just log brand mentions, and should give a clear visibility score or equivalent.

• Fit your workflow: pick an AI monitoring tool your team can run weekly with reporting and competitor context, not a one-off monitoring tool.

• Trial it properly: if there’s a free plan, use it to test your real prompt set and confirm the tool can consistently track brand visibility.

• Scale smart: Otterly AI can work for basic AI tracking, but if you need the best AI visibility across multiple AI platforms, choose a tool built for that depth.

The scoreboard is the answer

AI tools are changing discovery fast, and the brands that win are the ones that show up inside AI-generated answers across the AI systems people actually use. If you only track traditional SEO, you will miss where attention is moving. If you only track one engine, you will miss how different AI search systems shape perception.

For quick entry-level monitoring, Otterly AI can be a practical starting point. But if you want the best AI visibility approach, meaning reliable coverage, actionable insights, and a workflow that helps you improve how you appear in AI search results across major AI platforms, AIclicks is the best overall choice. It is built for real AI tracking, not just dashboards, and it helps teams turn visibility data into repeatable wins across today’s AI-powered search engines.