As the founder of AIclicks.io, I’ve spent the past two years helping brands, agencies, and digital marketers keep their edge in a world where AI-powered search engines are rewriting the rules for discoverability. I still remember building our first prompt-level audit and realizing just how many companies had no clue if, when, or why their brand appeared in answers from tools like ChatGPT, Perplexity, or Google’s Gemini. It felt a bit like playing soccer in the dark. Not knowing if you’re winning, losing, or just running in circles.

Knowatoa helped open the door to basic AI search visibility, but in 2025, you need tools that do a lot more: they have to cover the biggest AI engines, offer granular prompt and citation tracking, give actionable optimization ideas, and support agencies juggling multiple brands.

Let’s break down what matters, and help you choose the solution that will actually move the needle for your visibility in AI-generated answers and Google AI overviews. In this guide, I’ll walk you through the top 9 Knowatoa alternatives worth considering in 2025.

The 9 Best Knowatoa Alternatives in 2025

Key Takeaways

• Modern AI search visibility tools show where and how your brand appears in responses from major AI engines like ChatGPT, Perplexity, Gemini, and others, not just in classic search results.

• Strong alternatives to Knowatoa offer prompt-level tracking, citation monitoring, competitor comparison, action-focused recommendations, and multi-brand or agency support.

• AIclicks.io stands out for its advanced features, such as detailed analytics, actionable content suggestions. Other options like Rankability, Peec AI, and Otterly.ai suit various sizes and needs.

• Picking the best tool depends on your brand size, number of clients, need for custom reporting, and whether you want built-in content optimization for AI.

• To maximize your visibility, regularly audit brand mentions, align AI search data with business metrics, optimize content for AI responses, and build credible external citations.

9 Best Knowatoa Alternatives for AI Search Visibility in 2025

Here’s my take on the top tools, starting with our own platform, because it tackles both the old pain points and today’s new demands for brands and agencies.

1. AIclicks.io – Best Knowatoa Alternative

Knowatoa is a general AI analytics layer. Meanwhile, AIclicks is the AI search monitoring platform built specifically for AI visibility tracking. Instead of just rankings and search volume, it shows exactly how AI interfaces (like Perplexity and Google AI) use, cite, and describe your brand—and turns that into clear optimization suggestions.

Key strengths

• AI visibility tracking & search monitoring: Track brand mentions, link tracking, and visibility data across leading AI tools and AI search platforms.

• Prompt-level & cross-engine analytics: AI search tracking across prompts, countries, models, and engines - including a built-in ChatGPT tracker - for true generative engine optimization.

• Competitors, sentiment & sources: Benchmark AI search performance, monitor brand sentiment, and see which URLs and domains AI mode relies on.

• Action engine & AI writing: Get next-best-step optimization suggestions plus built-in AI writing for content tailored to AI search results and search trends.

Pricing

• $39/month, cancel anytime

• Annual discount available

Who it’s for

• Mid-market teams and brands that want to track visibility across AI search results, not just Google rankings

• Agencies managing multiple clients, markets, and languages from one AI search monitoring dashboard

2. Rankability’s AI Analyzer

A solid Knowatoa alternative for agencies and enterprises that need unified visibility into how their brands show up across major AI search platforms and AI assistants. This AI visibility tool goes beyond traditional SEO metrics to show how AI describes your clients, how they perform against competitors, and which levers actually move key performance metrics.

Key strengths

• Assistant & answer engine coverage across leading AI platforms (ChatGPT, Claude, Perplexity, and more)

• Share-of-voice & competitor dashboards to benchmark performance and brand sentiment monitoring

• Prompt cluster tracking so you can see which topics drive visibility—and where you’re losing ground

• Content optimization workflows to track fixes, test new angles, and connect actions to results

Pricing

Designed for agencies and enterprises, with tiered plans based on the number of clients, tracked brands, and AI platforms monitored. Volume discounts available for larger portfolios.

Who it’s for

• Agencies managing multiple clients that need a unified view across AI search

• Enterprise marketing, SEO, and brand teams who want to understand how AI describes their brand's visibility

3. Peec AI

Peec AI is built for teams that want a clean, practical view of how their brand shows up in AI answers, without drowning in complex dashboards. It brings data from ChatGPT, Perplexity, Gemini, and Claude into one unified view and turns it into quick, actionable insights for marketers.

Key strengths

• Unified multi-model dashboard
  See mentions and activity from ChatGPT, Perplexity, Gemini, and Claude in a single interface.

• Prompt suggestion & tracking engine
  Automatically surfaces high-impact questions and prompts so you know what users are asking and when your brand appears.

Pricing

Peec AI uses flexible, team-oriented pricing with plans that scale based on the number of users and brands you track. Exact tiers and add-ons are typically listed on their pricing page.

Who it’s for

• Marketing and growth teams that want AI visibility without complex configuration

• In-house teams that need quick insights for campaigns and content planning

• Small to mid-sized companies looking for a straightforward, visual AI reporting tool

4. Otterly.ai

Otterly.ai is a lightweight AI visibility tool for marketers and small teams who want straightforward brand mention and sentiment tracking across all major AI engines, without complex setup or configuration.

Key strengths

• Simple setup with minimal technical work required

• Coverage across major AI engines for basic brand mention and sentiment tracking

• Citation tooling to see which sources and URLs are being referenced

Pricing

Built for smaller teams and budgets, with affordable tiers that scale by number of brands and tracked queries.

Who it’s for

• Marketers and small teams who need a quick read on AI-driven brand visibility

• Early-stage companies testing AI search and assistant exposure

• Anyone wanting simple dashboards and citation insights without enterprise-level complexity

5. Rankscale.ai

Rankscale.ai is another Knowatoa alternative if you care about precision and want deeper visibility into how your AI-generated content performs. It specializes in prompt-level output tracking, competitor ranking comparison, and citation analytics, giving you granular control over content audits and ongoing visibility improvements.

• Strengths: Excellent for prompt-level output tracking, detailed AI content audits, competitor ranking comparisons, and citation analytics that help explain why certain pieces rank.

• Pricing: Geared more toward teams ready to invest in specialized AI/SEO analytics rather than a general all-in-one tool; best to match their current plans to your content volume and workflow.

• Who it’s for: SEO teams, AI content ops, and data-driven marketers who prioritize accuracy, traceability, and continuous optimization over basic, surface-level reporting.

6. LLMrefs

LLMRefs is a strong Knowatoa alternative if you care most about trust, citations, and factual accuracy in AI-generated content. It focuses on how well LLM outputs are supported by real sources, making it easier to spot hallucinations and enforce citation standards.

• Strengths: Reference- and citation-focused review of LLM outputs; helps catch unsupported claims and standardize sourcing.

• Pricing: Best suited as an added QA/compliance layer once you already produce a meaningful volume of AI content.

• Who it’s for: Content, compliance, and AI governance teams in higher-stakes or regulated spaces where accuracy and traceability matter.

7. Scrunch AI

Scrunch AI is a good Knowatoa alternative if you want help planning and structuring what to create, not just measuring it. It focuses on turning keyword and topic research into clear, prioritized content briefs that your writers or AI can execute.

• Strengths: Great for clustering topics, generating structured content briefs, and prioritizing what to write next based on impact.

• Pricing: Positioned more for teams actively scaling content production, so it makes most sense if you’re producing content regularly and can fully use its planning features.

• Who it’s for: Content and SEO teams that want a faster, more systematic way to go from keyword list → strategy → ready-to-write briefs.

8. AthenaHQ

AthenaHQ focuses on turning fragmented content and SEO data into clear, actionable insights, making it a compelling Knowatoa alternative if you want more decision support, not just dashboards.

• Strengths: Strong at consolidating performance data, highlighting what to fix or scale, and mapping content opportunities to measurable outcomes.

• Pricing: Best suited to teams ready to invest in a central “brain” for content and SEO ops, rather than lightweight point tools.

• Who it’s for: Growing content and SEO teams that need a single place to see what’s working, what’s not, and what to prioritize next.

9. Semrush AI SEO Toolkit

Semrush’s AI SEO Toolkit stands out as a Knowatoa alternative if you want AI tightly woven into a full SEO stack with robust data collection methods behind it. It pairs AI writing and optimization with Semrush’s keyword, SERP, and competitor data, plus extras like prompt suggestion engine support, sentiment analysis, and strong integration capabilities into your existing workflows.

• Strengths: Deep SEO data + AI content briefs, prompt suggestion engine for better outputs, on-page optimization, sentiment analysis for copy tone, and seamless integration capabilities with the wider Semrush suite and other tools.

• Pricing: Typically higher than focused point solutions, but you’re paying for an all-in-one SEO platform with AI layered on top.

• Who it’s for: Agencies and in-house SEO/content teams that want strategy, execution, and measurement in one place, backed by advanced data collection methods rather than isolated AI content tools.

Why Look for Alternatives to Knowatoa in 2025?

AI-powered search engines have exploded. A recent study finds that over 40% of Gen Z users now search with AI assistants more often than traditional Google results. AI models like ChatGPT, Perplexity, and Gemini don’t just list websites. Instead, they summarize, compare, and recommend brands inside their responses. This means your brand’s presence in “AI overviews” is now just as important as a top spot in classic SERPs.

Knowatoa gave us early AI search visibility tracking, but its limits are real:

• No prompt-level insights: You can’t see why or how you earned (or lost) a mention.

• Basic audits only: Lacks automated competitor benchmarking and content gap suggestions.

• No integrated AI-ready content creation or citation management.

• Not ideal if you’re an agency handling several clients or brands.

If you want to stay ahead, you’re looking for:

• Full coverage across major AI engines (ChatGPT, Perplexity, Gemini, Claude, Bing Copilot)

• True prompt-level tracking and citation intelligence

• Real competitor analysis, not just name-checking

• Actionable reporting that helps you fix visibility gaps

• Tools that work for multiple brands, regions, and languages

How to Choose the Right AI Search Visibility Tool

Choosing the right Knowatoa alternative depends on your setup:

• Single brand, small team? Look for fast setup and clear dashboards. AIclicks, Peec AI, or Otterly.ai work well.

• Agency or multiple brands/markets? You’ll want scalable dashboards, user controls, and reporting for clients. Try AIclicks, Rankability, or AthenaHQ.

• Need to create and optimize content built for AI engines? AIclicks or Semrush AI Toolkit offer content tools and AI-overview tracking.

• Technical customization a must? Consider custom dashboards or AthenaHQ’s integration options.

When testing:

• Start with free trials or starter plans to see real data

• Review demo dashboards for data freshness and reporting style

• Check for customer support responsiveness (especially for agencies)

• Consider language/geography coverage if you serve global brands

• Confirm integrations with your analytics, CRM, or workflow tools

Tips for Maximizing Your AI Search Visibility

I always tell clients: Visibility tracking is only step one. The wins come when you use that data:

• Align your dashboards: Set up GA4 AI-referrer segments and your AI search visibility tracking tool side by side.

• Map prompts to revenue: Group your core prompts and questions by clusters (“Best SaaS for agencies,” “VPNs for streaming,” etc.) so you know which clusters drive value.

• Fix access and rendering: Make sure AI crawlers interact with your key pages. Avoid blocking major AI bots in your robots.txt. Use server-side rendering for important pages.

• Engineer “liftable” content: AI models love clear, answer-first intros, single ideas per section, lists, and clean headings.

• Win citations: Build external validation with directory listings, fresh reviews, and authentic forum activity. AI engines cite what’s current and trusted.

• Run regular audits: Check weekly for drops or spikes in prompt/brand positions, and update your top-performing pages as your prompt library evolves.

This approach has helped our clients stay ahead across both AI-powered search results and traditional SEO rankings.

Conclusion

We’re witnessing the rise of AI-powered search engines, where brand presence in AI-generated answers is becoming a key battleground for marketers, agencies, and digital brands. Sticking with limited platforms like Knowatoa is not enough if you want to stay ahead in the fast-moving AI visibility space. That’s exactly where AIclicks stands out as the best alternative.

AIclicks doesn’t just show where you stand today; it gives you a clear path to grow. It covers all major AI search engines, offers prompt-level reporting, and delivers actionable insights plus content tools built for both AI search and traditional SEO.

If you’re ready to move beyond outdated metrics and step confidently into the future of digital marketing, AIclicks is the platform that can make your brand impossible to ignore in every major AI search environment.

Frequently Asked Questions

What is AI search visibility?

AI search visibility means tracking where, when, and how your brand appears inside answers generated by AI-powered search engines and assistants (like ChatGPT, Perplexity, and Gemini). It’s the new SEO playing field for 2025.

Why is prompt-level tracking important?

Prompt-level tracking shows exactly which user questions (prompts) trigger mentions or citations of your brand in AI answers. Without this, you’re flying blind; you won’t know what’s working, what’s missing, or how to focus your optimization.

How do major AI search engines impact brand discovery in 2025?

Major AI engines deliver direct answers, summaries, and recommendations instead of just blue links. If your brand is cited in these overviews, you get discovered faster and more often. If not, you’re invisible to a growing share of online searchers.

What’s the difference between traditional SEO and AI visibility?

Traditional SEO focuses on climbing search results pages. AI visibility is about being cited, described, and recommended inside AI-generated responses, which can include summaries, lists, or recommendations, not just links.

Is it possible to track brand sentiment and mentions in AI-generated answers?

Yes, the best AI search visibility tools (like AIclicks) let you track not just where you’re mentioned, but also how your brand is described, positively, neutrally, or negatively.