As the founder of aiclicks.io, I spend every day in the fast-moving world of AI search engines, generative engine optimization, and brand visibility. The landscape is almost unrecognizable from what it was even two years ago.

Back then, traditional SEO meant Google’s ten blue links. Now, with platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews dishing out direct answers, the way our brands appear, or don’t appear, has shifted. I see more marketing teams, in-house SEO experts, and agencies looking for AthenaHQ alternatives that meet today’s emerging standards for AI visibility and search presence.

Let’s walk through what’s changed, why alternatives matter, and how smart choices can help your brand stand out in AI-powered search results in 2025.

9 Best AthenaHQ alternatives for 2025

Key Takeaways

• Brands should choose AI search visibility tools that monitor multiple engines like ChatGPT, Perplexity, Gemini, and Meta AI, with strong geographic and prompt-level analytics.

• AIclicks.io stands out for real-time competitor tracking, citation sourcing, global coverage, and features that help teams optimize content to appear in AI-generated answers.

• Flexible pricing and easy-to-use dashboards are critical, especially for agencies and brands managing multiple clients or markets.

• Ask whether a platform offers actionable insights, covers all target AI engines, and supports integrations with your existing analytics stack.

• Testing several top AI visibility tools with a trial is the best way to see which one helps your brand appear and stay visible in AI search results.

Why Look for AthenaHQ Alternatives?

AthenaHQ has been part of the first wave of generative engine optimization tools. Their promise: help you track and boost your brand’s visibility in AI-generated answers. But the reality? In 2025, the field is moving fast. New AI models launch every quarter. Client demands grow. Budget cycles tighten. There’s rarely a “one size fits all” solution for AI search visibility.

In my own work with agencies and brands, I keep hearing the same needs:

• Wider coverage of major AI platforms (ChatGPT, Perplexity, Gemini, Claude, Meta AI, and more)

• Better data: prompt-level breakdowns, real competitor benchmarking, tracking brand mentions in AI search results

• Smarter dashboards, cleaner reports, and flexible pricing for small teams up to global brands

• Strong content optimization to help brands not just get tracked, but actually show up in the answers AI engines generate

Some want speed; others want depth or extra integrations. In short, brands now want tools that keep up with both the machines and the markets. That’s why it makes sense to explore AthenaHQ alternatives built for the AI-first search era.

What to Look for in an AthenaHQ Alternative

If you’re in the market for AI search visibility platforms, evaluation matters. Too many tools promise “AI-generated content” strength but can’t deliver actionable insights or adapt to your stack. Here’s what I recommend you watch for, based on years spent building and testing these platforms:

• AI engine coverage: Does the tool track visibility across ChatGPT, Perplexity, Gemini, Claude, and Meta AI? Multi-engine coverage means your brand appears in as many AI-powered search engines as possible.

• Geo/language support: If your brand (or clients) work across markets, global and multilingual tracking is vital.

• Prompt-level analytics: The gold lies in understanding which prompts your brand appears for, how often, and why. This guides your content optimization and topic clusters.

• Competitor benchmarking: Can you see who’s winning, for which prompts, and why? Side-by-side data powers smarter strategy.

• Dashboards & reporting: Is it easy to get a complete picture—from prompts to brand mentions to traffic impact?

• Actionable insights: Not just data. Look for tools with actionable weekly or monthly suggestions.

• Flexible pricing & scalability: Does the platform fit both small teams and larger, multi-client agencies?

• Integration capabilities: Can it work with Google Search Console, analytics tools, or custom enterprise platforms?

• Content creation tools: The ability to generate AI-optimized content or identify content gaps is a new must-have.

Personal anecdote: We regularly ask our customers, “What made you switch?” The top answers: slow updates, lack of prompt-level visibility, and dashboards that are too complex or too basic. Tools that nail the basics and deliver advanced features usually win out.

Top AthenaHQ Alternatives - Practical Review

1. AIclicks

Like AthenaHQ, AIclicks is built specifically for GEO/AI search, tracking how often you show up in ChatGPT, Perplexity, Gemini, etc., and giving you a content plan to win those spots. It’s a lighter, more “plug-and-play” option than Athena, which is positioned more as an enterprise platform with heavier implementation and pricing.

Key strengths

• Focused on “rank #1 inside ChatGPT” positioning with a simple 4-step flow: enter URL, audit your brand, see visibility, and get a content plan.

• GEO playbook approach that’s easy for non-technical marketers to execute.

• Designed for LLM discovery, not just Google, so it’s aligned with where user behavior is going.

Drawbacks

• Less enterprise-grade analytics depth than Athena or Profound.

• Limited public info on advanced reporting, integrations, and governance.

Best for
Small–mid-size brands and agencies that want a straightforward way to “start winning inside ChatGPT” without buying a heavy enterprise suite.

2. Peec AI

Peec targets the same core problem as AthenaHQ—understanding and improving brand visibility in AI assistants, but is packaged specifically for marketing teams, with simpler dashboards and (typically) more accessible pricing.

Key strengths

• Dedicated AI search analytics: visibility, position, and sentiment across ChatGPT, Perplexity, Claude, Gemini, and more.

• Breakdowns by pages, prompts, sources, and models so teams can see what is ranking and why.

• Clear “marketing analytics” feel rather than generic BI, which reduces adoption friction.

Drawbacks

• Less of an all-in-one “control center” than Athena (no strong execution layer like content creation or workflow).

• Still a young product category; integrations and benchmarks are evolving.

Best for
B2B/B2C marketing teams who want one dashboard to monitor brand performance in AI search and report it to leadership without drowning in complexity.

3. Profound

Profound sits in the same enterprise GEO tier as AthenaHQ: deep analytics across AI search engines, strong answer-engine insights, and a serious focus on share of voice and sentiment. It’s a good alternative if you want that depth but prefer Profound’s approach to data and reporting.

Key strengths

• Tracks brand mentions, citations, and sentiment across major AI platforms and Google AI Overviews.

• Strong “Answer Engine Insights” for understanding which pages are cited and how AI describes your brand.

• Recognized as a category leader in AEO/GEO by G2 and widely used by large brands.

Drawbacks

• Pricing is firmly enterprise (Lite reportedly around $499/month and up), and there’s no free trial.

• Excellent at monitoring, weaker on execution: you’ll still need separate SEO/content tools to act on the data.

Best for
Large companies with data teams that want Athena-level sophistication in AI search analytics and are comfortable with enterprise pricing.

4. Rankability AI Analyzer

Rankability’s AI Analyzer is explicitly positioned as an AthenaHQ alternative, with the same vision of unified AI search intelligence, but designed to be more accessible in price while still giving full visibility across LLMs and AI Overviews.

Key strengths

• Tracks your presence across ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot, plus Google AI Overviews/AI Mode.

• Benchmarking, trend monitoring, and clear recommendations to win more citations.

• Focus on tying AI citations to traffic, leads, and revenue, not just raw visibility metrics.

Drawbacks

• Still rolling out; some features are “coming soon,” so expect a bit of product churn.

• Smaller ecosystem than Semrush or Athena, so fewer community playbooks right now.

Best for
Agencies and mid-market brands that want serious AI search intelligence similar to Athena, but with more flexible, SMB-friendly economics.

5. Atomic AGI

Atomic AGI is ideal if you like Athena’s AI search visibility story but also want a single OS for all SEO data, technical, content, and AI search, rather than a GEO-only platform. It bridges classic SEO analytics and LLM-era AI search in one place.

Key strengths

• “AI-first SEO analytics” with unified dashboards for keywords, landing pages, conversions, and AI search.

• Dedicated AI search section that tracks behavior from ChatGPT, Perplexity, and other generative engines and connects that traffic to conversions.

• Strong technical SEO (site audits, indexing, performance) plus reporting/attribution modules.

Drawbacks

• Broader platform means the GEO piece is one module among many—not as opinionated on AI search workflows as Athena or Passionfruit.

• Depth may be overkill for very small sites that just want a mentions checker.

Best for
SEO-mature companies that want a single analytics and attribution layer spanning Google + AI search, and who care about tying everything back to business outcomes.

6. Mentions.so

Mentions.so solves a narrower slice of what Athena does, tracking brand visibility and traffic from AI assistants, but with a simpler UI and pricing that fits individuals and small teams rather than big enterprises.

Key strengths

• Tracks how AI talks about your brand and how much traffic you get from AI models, not just whether you’re mentioned.

• Straightforward brand-mention tracking across ChatGPT, Perplexity, and Google AI Overviews with prompt suggestions to improve visibility.

• Clean, streamlined tool with a low learning curve compared to Athena/Profound.

Drawbacks

• Lacks deep share-of-voice, revenue attribution, and content strategy tooling you’d get from Athena or Passionfruit.

• Less suited for large multi-brand enterprises needing complex governance and reporting.

Best for
Solo founders, indie SaaS, and small marketing teams that mainly need “Are we showing up in AI answers?” with basic insights on how to do better.

7. Promptmonitor

Promptmonitor is very close to AthenaHQ in spirit: a dedicated GEO platform to monitor and improve AI visibility across ChatGPT, Claude, Gemini, DeepSeek, Grok, and others, but with clear, tiered pricing and a self-serve motion.

Key strengths

• Tracks AI visibility scores, brand mentions, sources cited, AI bot visits to your site, and even the queries AI uses under the hood.

• Strong GEO workflows: competitor visibility, regional tracking, outreach contacts, and SEO metrics for cited sources.

• Affordable tiers (Starter → Growth → Pro + agency plan) and a daily refresh, which makes it accessible beyond enterprises.

Drawbacks

• GEO-focused only; you’ll still want a full SEO suite for broader keyword/content work.

• Because it moves fast, the UI and feature set can change frequently.

Best for
Marketers and agencies who want an Athena-style “Ahrefs for AI answers” but with self-serve onboarding and pricing that works for SMBs.

8. Semrush AI Toolkit

If you already live in Semrush, the AI Visibility Toolkit is a logical Athena alternative: it adds AI search visibility (mentions, sentiment, prompts) on top of Semrush’s mature SEO stack, so you don’t need a separate GEO point solution.

Key strengths

• Visibility Overview, competitor research, prompt research, and brand performance reports specifically for AI-generated answers.

• Can audit your site for technical issues that might block AI crawlers—something Athena also emphasizes.

• Deep integration with Semrush: keyword data, content tools, link audits, and reporting all live in one ecosystem.

Drawbacks

• GEO capabilities are strong but still catching up with GEO-native platforms; some functions feel more like add-ons than a purpose-built command center.

• Best value if you already pay for Semrush; otherwise, total cost can rival enterprise-style tools.

Best for
SMBs, agencies, and in-house SEO teams who are already Semrush customers and want to extend their existing workflows into AI search without managing a separate GEO vendor.

9. Passionfruit Labs

Passionfruit Labs is probably the closest “Athena for SMBs” right now: a GEO platform focused on AI search visibility, share of voice, and revenue attribution, but at a fraction of typical enterprise pricing. It’s explicitly positioned as a more affordable, action-first alternative to heavyweight tools like Athena and Profound.

Key strengths

• Tracks page-level citations, brand sentiment, AI share of voice, and revenue generated from AI search across ChatGPT, Claude, Gemini, Perplexity, etc.

• Built-in, step-by-step content strategy plans (prompt-level clarity, content artifacts, gap analysis) so teams know exactly what to publish to win more citations.

• Pricing starts very low (around $19/month) with generous prompts and is explicitly marketed as ~90% cheaper than legacy GEO platforms.

Drawbacks

• Newer platform; ecosystem, integrations, and 3rd-party reviews are growing, but not yet at Semrush-scale.

• Deeply focused on GEO, it is less useful if you want a broad SEO tool rather than AI-search-specific optimization.

Best for
Growing brands and agencies that want Athena-style GEO (prompt-level insights + revenue attribution + content playbooks) but with radically lower pricing and a UX designed for marketers, not data teams.

How to Choose the Right Alternative for Your Needs

Not every platform fits every use case. Some brands need the lowest-cost visibility; others want advanced analytics or reporting to plug into an existing workflow.

Ask yourself:

• Which AI engines matter for my brand? Are my targets on ChatGPT, Google AI, Perplexity, or all of the above?

• Do I need multi-language or global coverage?

• How deep do I need prompt-level or competitor analytics?

• What’s my team setup—single brand, multi-client, or enterprise?

• Will I need content optimization tools or integrations (Google Search Console, custom APIs)?

• What’s my true budget?

My tip? Set up a free trial on your top two choices. Track brand mentions, run a geo audit, test reporting, and see which features actually improve your ChatGPT visibility (or any other AI visibility) and content strategy. If you have multiple clients or ever change regions, pick a tool with flexible user roles and strong multi-engine support.

Conclusion: Adapting to the Age of AI-Driven Search

AI-driven search is the new normal. Your brand’s ability to appear in AI-generated responses now rivals traditional rankings for importance, and for some, even revenue. The good news? With modern AthenaHQ alternatives, you don’t have to fly blind or rely on lagging legacy dashboards.

Take time to explore your best AthenaHQ alternatives: run free trials, assess features vs. costs, and talk with support teams about your core needs. For those seeking end-to-end control, AIclicks delivers comprehensive, actionable monitoring with regular product advances, backed by honest pricing for both small and enterprise brands. Set up your AI search visibility dashboards, schedule regular audits, and stay ready to adapt as new engines emerge.

Ready to get started? Try AIclicks or one of the top alternatives today!

FAQ

What is AI search visibility?

It’s your brand’s presence in answers from AI-driven search engines and AI tools like ChatGPT, Gemini, Perplexity, or Google AI Overviews. It measures basic AI visibility and overall AI search presence across text and voice tracking, as well as how well your structured data is interpreted in each geo market.

Why track appearance in AI-generated answers?

Because AI visibility tracking shows whether you win or lose attention when users skip links and trust direct answers. You track performance, tracking depth, and sentiment analysis across intents, then adjust keyword research, messaging, and geo strategy so competitors don’t dominate key queries in each geo market.

How do AI visibility tools differ from traditional SEO tools?

Unlike classic SEO software, these AI visibility tools analyze prompts, citations, and answer share instead of only rankings. They connect structured data with sophisticated analytics, often acting like an agent experience platform that unifies insights from multiple tools, channels, and models instead of just web search results.

Can these tools help with Google AI Overviews and Perplexity results?

Yes. Platforms like AIclicks, Otterly AI, Scrunch AI, and Athenahq monitor Perplexity Google AI Overviews, plus other engines.

Do I need coding skills or a data science background to use these tools?

No. Most AI tools for search visibility are no-code. You define domains, keywords, competitors, and the platform automates AI visibility tracking, keyword research, sentiment analysis, and sophisticated analytics. Dashboards summarize results, so marketers and content teams can act without scripting, data pipelines, or engineering support.